Thursday, October 30, 2008
















BRAND “PUTIRAM”---THE HIERARCHY OF SWEETMEAT
“12B SURYASEN STREET”-BEARS THE HOLOGRAM OF A HERITAGE WHICH FEW PEOPLE SYNCHRONIZE WITH MODERN DAY DELICACIES OF UPSTREAM SWET MEAT SHOPS LIKE BANCHARAM,KC DAS,ETC.THE SHOP AT THE BASEMENT OF A THREE STORIED BUILDING BEARS THE TRADITIONAL BRIDGE BETWEEN POST INDEPENDENCE FLAVOURS AND GLOBALISATION PHASES.
“PUTIRAM” A NAME SYNONYMOUS WITH “DALPURI” PICTURES THE CHANGING FACES OF POST INDEPENDENCE CULTURE,SOCIOPOLITICO FIELDS OF A WAR TORCHED NATION WHERE DIFFERENT SECTORIALS OF SOCIETY MINGLE AND TWINKLE AT THE BEHEST OF A CREATION-THE CREATION OF A SWEETMEAT SHOP AT THE HEART OF OLD KOLKATA,WHERE ON ONE SIDE “BOIPARA”WITH EDUCATIONAL HERITAGES LIKE CALCUTTA UNIVERSITY.PRESIDENCY SPRAWLS WITH THE AURA OF COFFEEHOUSE AND ON THE OTHER SIDE THE “BABU”CULTURE OF UPSTREAM SOCIETY BLEMISHES THE NATURAL FLORA OF THE SAME.INCIDENTLY “PUTIRAM”HAS SEEN ALL.THROUGH ITS INCEPTION IN AND AROUND 1870-1880 WHEN THE SHOP WAS SHIFTED FROM MIRZAPUR UNDER THE AEGIS OF ONE PUTIRAM FLANKED BY THE INSPIRING HANDS OF PACHKORI ,THE SHOP WAS PRONOUNCED TO BE A BIG HIT IN THOSE DAYS CULMINATING THE PHASES OF HISTORY WHERE ALL SECTIONS OF SOCIETY FROM HOSTEL TO HOTEL,FROM EDUCATION TO PERJURY ,FROM DIFFERENT REMIXES OF CASTES IN THOSE NASCENT BENGAL PHASES WHICH BORE A SIGN OF HISTORIC TRIUMPH.
SUCH A HIT WAS NOT TO BE BUILT IN ONE DAY WHICH FURTHER IS EXEMPLIFIED BY THE STRUGGLING HANDS ROLLING FROM ONE FINGER OF PUTIRAM TO HIS SON JITENDRANATH AND CHOIRED BY ABU MISTRI,GOPINATH WHOSE ABLE DEDICATION TO THE CAUSE WAS FLANKED WITH ENTREPRENAURIAL CLASHES COMMON TO THE GROWTH OF AN INC.THE UPS AND DOWNS OF PUTIRAM WAS EVIDENTLY MOULDED TOWARDS SUCCESS BY NO OTHER THEN BENGALS SPIRITUAL BELIEF WHEN “JITU”AS JITENDRANATH WAS BETTER KNOWN, WAS INFLUENCED BY THE DISCIPLE OF VIJAYKRISHNA GOSWAMI,KULADRANJAN GOSWAMI WHOSE INSPIRITIONAL MOTIVATION LIKE TODAYS MANAGEMENT GURUS SPRINKLED SUCCESS AND VISION TO THE GROWTH OF “PUTIRAM”.THE POST INDEPENDENCE CONFLICT SAW THE RISE OF “PUTIRAM” EXPAND TO NOT ONLY CONSOLIDATED SECTORS BUT TO DIFFERENT SECTIONS OF SOCIETY IRRESPECTIVE OF CASTE,CEREMONIES AND SITUATIONS.ENVIRONMENT TO BE SPECISE PLAYED A DEFINITE ROLE IN LIFTING THE SUCCESS STORY OF PUTIRAM CULMINATED BY THE TASTE AND TRIGGER OF JITU.AT THE RIPE AGE OF 66,JITU THOUGH COVERED BY THE SACRIFICAL BRAINS DESCENDED THE HANDS OF CREATION TO HIS SON GURUPRASAD,FLANKED BY HIS SON KANAILAL,NEPHEW MONIMOHON CARRIED THE SIMILAR INSPIRATION OF KULUDRANJAN WHEN THE SWEET SHOP GOT SPREAD TO OTHER AREAS OF SURYASEN STREET,AMHERST STREET.RELIGIOUS INSPIRATION WAS FURTHER EXTENDED BY ABU MISTRI WHOSE CONFLICTING THOUGHTS OF HINDUSIM AND MUSLIM DIALECTS BROUGHT A DIVERSIFICATION IN WRITING THE HISTORY OF THE CREATION AND THE HERITAGE SAFEGUARDING WAS TRANFERRED TO CURRENT OWNER ABHIJIT MODAK.
“PUTIRAM “ IS FAMOUS FOR ITS “RAJBHOG” A FAVOURITE WITH THOSE DAYS MARWARIS,DALPURI AS JITU WAS CREDITED TO CREATE HISTORY IN ITS FLORA AND FAUNA INSTALLATION.”RAJ BHOG” ALSO KNOWN AS “ ROYAL MEAL” FOUND SPECIAL CHAPTERS IN THE DAYS OF QUEENS VISIT.IT IS A CLASSIC PREPARATION WITH 15 INFREDUANTS MOULDED WITH ROSEPETAL FLAVOURINGS.PUTIRAM IS ALSO FAMOUS FOR “CHOPSANDESH”,”BISCUIT SANDESH” AND “AM SANDESH”,KHIRER KHABAR”,ROSER MISTI”.
THE HERITAGE AT SURYASEN STREET WILL SURELY TRASCEND ONESELF TO THE PAGES OF HISTORY WHEN A SMILING BRINGSFORTH THE WELCOMING GESTURE OF BENGAL’S PRIDE-SWEETMEAT.

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