CREATIVITY

IS RELATING UNRELATED THINKS CREATIVITY -----------A SECOND THOUGHT……….

THE STATUE OF LIBERTY,THE EIFFEL TOWER,THE TAJ MAHAL…….ALL OF THEM WERE CREATED TWICE.YES,TWICE---FOR THE FIRST TIME,IN THE MINDS OF MEN WHO CREATED THEM.
IDEAS,IMAGINATION ARE THE PASSIONATE BELIEVES CERTAINLY HUMAN NATURE EMBOLISHES TO MANIFEST CREATIVITY.SO WHAT WAS THE DRIVING FORCE TO CREATE,INNOVATE THAT NEVER EXISTED?PASSION IS SURELY ONE OF THE THINGS BUT HUMAN CONVICTIONS AND TRUST IN IDEAS ARE CERTAINLY ONE OF THE PREREQUISITES TO FOSTERED CREATIVITY.
IF WE WERE TO DEFINE CREATIVITY,MERE BOOKISH DOMAIN WOULD CORRUPT THE ESSENCE OF CREATION.THE WORLD ITSELF IS A RESOURCE TO INNOVATIVE CREATION WHERE PHYSICAL ACTIONS AND SPONTANEITY OF THOUGHTS ARE SELDOM LINKED TO THE RIVER AND ITS TRIBUTARIES.”LET THE THOUGHT PROCESS FLOW LIKE A RIVER” INTO THE “RESOURCES OF THE EARTH”.PHYSICAL ACTIONS,MANIFESTATIONS,DISCIPLINE AND ONENESS WITH NATURE IS ESSENTIAL TO CREATIVE WORK.
LET US LOOK AT OUR OWN COMMON MAN----R K LAXMAN….”YOU SAID IT” DEFINITELY VENTS OUT THE FEELINGS OF THE DAILY INDIAN REACTION TO GOVERANCE.THEN”IS HE A HERO”…A UNSUNG HERO.”HOW HE IS AN ICON IN THE WORLD OF SATIRE AND CARICATURES?IS HE A POPULAR FIGURE IN THE SOCIETY?” NO.”WAS HE A FAMOUS CARTOON CHARACTER WHEN LAXMAN ADOPTED HIM?NO.THE SECRET LIES IN HIS ABILITY TO RELATE THE BASICS OF THE SOCIETY-THE RIGHT OF THE PEOPLE IN A LUCID HUMAN FORM TO LET THE DAILY READER RELATE TO.IN THIS PURSUIT HE CREATED ONE OF THE MOST ACCLAIMED CARTOON SERIES IN THE WORLD.
WHY DID PRINCESS DI COMPARE HER LIFE TO THE HOLLYWOOD STUDIO SYSTEM?
HOW DO YOU MAKE A CONDOM SEXY?
WHY DID THE EMPEROR LOSE HIS CLOTHES IN THE PLAY TUGHLAQ?
CAN A TRAMP BE A PERFECT GENTLEMAN?
HOW DID A HOUSE AGENCY BECOME A CREATIVE HOTBED?
HOW CAN CORPORATES PUT BACK INTO SOCIETY A LITTLE OF WHAT THEY TAKE OUT FROM IT?
CAN YOU FIND THE COMMON THREAD IN IT?
YEA ITS OUR OWN AD GURU----ALYQUE PADAMSEE…WHO IS A LIVING LEGEND TAKING YOU BACK BEHIND THE CURTAINS OF THEATRE AND ADVERTISING.WITH PRODUCTIONS LIKE EVITA AND JESUS CHRIST THE MAN CREATED SOME OF THE WONDERS OF THE AD INDUSTRYFROM THE LIRIL GAL TO LALITAJI IN SURF….HIS PASSION FOR THINKING ON STAGE PRODUCED AN IRE IN “KAMASUTRA”…..TO HIS WHITENING STRIKES OF RIN…..WHICH TRESSPASSED INTO THE CHERRY CHARLIE ERA OF CHERRY BLOSSOM SHOE POLISH.HE IS A WONDER WHEN CREATIVITY THROUGH UNRELATED THINGS IS IN FOCUS…….HE PUT HIS THEATRICAL INSIGHTS,BEAUTIFICATION OF SEX,FAMILY VALUES,AND ART OF ZEN TO PRODUCE ONE OF THE WORLDS MOST CHALLENGED ADVERTISING CREATIONS.AGAIN COMES THE QUESTION OF RELATIVITY?THE ROOT OF ALL ACTIONS IS THINKING DIFFERENT……..NOT ONLY IN ACTIONS BUT IMAGINATION.THE MOST APT EXAMPLE WOULD BE THAT OF TURTLE”A LITTLE DEEPER”WHERE A MAN PLAYS A GUITER WHILE SMALL CHILDREN IS PORTRAYED LISTENING TO THE SONG.HOW DOES CREATIVITY REPRODUCE HERE?ITS A STRONG HUMAN MESSAGE TO SOCIETAL UPLIFTMENT.FROM THE HINDUSTAN THOMSON ASSOCIATES CLOSE UP AD TO REDIFFUSION DY &R COLGATE DENTAL CREAM AD TO ANUP CHITNIS AND RENSIL D SILVAS CHANNEL (V) OLD COUPLE THE LINKAGE OF UNRELATED THINGS TO CLOSE PROXIMITY WITH CHANGING FACETS OF NEWS HAS TIME AGAIN BEEN THE FOCUS.MC CANN ERIKSSON INDIAS AWARD WINNING AD ANDHRA PRADESH GOVT IS NOTEWORTHY OF BRINGING THE HUMAN FACTOR INTO PROMOTION OF REGION.OGILVY AND MATHERS CANCER PATIENTS AID ASSOCIATION(THE JOURNEY) IS ANOTHER NOTEWORTHY EXAMPLE OF RELATING DIFFERENT THINGS TO PRODUCE DIFFERENT EFFECTS.THE PUBLIC AWARENESS CAMPAIGN SAW FAMILIAR PERSONALITIES HIGHLIGHTING THE CAUSE AS WAS THE POLIO ERADICATION AD WHICH USED THE IMAGINARY ,YET FAMILIAR CHARACTER OF BIG B TO BECOME A ROARING SUCCESS.
Beatrix Potter:
Thank goodness I was never sent to school; it would have rubbed off some of the originality.

HERE THE CREATIVITY IS A LEARNING PROCESS WHERE HE HIMSELKF IS THE CREATOR AND PUPIL,LEARNING FROM THE ENVIRONMENT,SOCIETY,EVERYDAY HAPPENINGS WHICH TAKE THE FORM OF FEELINGS AND ULTIMATELY VENT TO CREATION.
HAVING SAID THAT,A SECOND THOUGHT IS PROVOKED WHERE THE NATURAL TENDENCIES ARE SUPPRESSED AND INNOVATIVE DIMENSIONS OF THOUGHTS AND IDEAS ARE PRESENTED IN A COURAGEOUS FORMAT.FOR EXAMPLE,POETS USE WORDS TO EXPRESS THEIR THOUGHTS .ARTISTS USE COLORS TO PRODUCE SHADES OF SUPERFICIAL IMAGE.
V. S. Naipaul-----
I have trusted to my intuition to find the subjects, and I have written intuitively. I have an idea when I start, I have a shape; but I will fully understand what I have written only after some years.