ORTHODOX TO INNOVATION

DIFFERENTIATING PRINT MEDIA FROM ONLINE MEDIA-----
PRINT MEDIA- A MEDIUM THAT DISSEMINATES PRINTED MATTER
FEATURES------
1) IMMEDIACY-IS ABLE TO RECEIVE THE LATEST NEWS WITHOUT HAVING TO WAIT FOR TOMORROWS EDITION.
2) FLEXIBILITY-NEGATIVE FLEXIBILITY.
3)ADVERTISING- BETTER FOR RECALL AFTER VIEWING MATERIALS IN PRINT.
4)IMAGE RESOLUTION-PROFESSIONAL PRINT GRAPHICS ARE USUALLY AT LEAST 300 DPI AND SOMETIMES HIGHER.
5)COLOR RESOLUTION- USE OF CALIBRATED TOOLS.THE PRINTER AND DESIGNER WORK CLOSELY TOGETHER TO ACHIEVE THE CORRELATION .IN ADDITION 4 COLOR PROCESSES CYAN,MAGENTA,YELLOW,BLACK CAN BE APPLIED IN TINY DOTS WHICH THEN OPTICALLY BLEND WHEN VIEWED FROM A DISTANCE.A BROAD SPECTRUM OF COLORS CAN BE REPRESENTED WITH JUST 4 INKS.THIS IS CALLED CMYK PROCESS COLOR.
6)CENTRALISED.
7) STATIC.
8)IN PRINT ITS EASY TO FEEL YOU ARE AT ODDS WITH READERS BECAUSE PEOPLE WILL FIND ONE LITTLE THING WRONG.SO AS A JOURNALIST YOU GET DEFENSIVE.THE READERS WANT YOU TO GET THE RIGHT STORY.
ONLINE MEDIA-
DEFINED AS THE REPORTING OF FACTS PRODUCED AND DISTRIBUTED VIA THE INTERNET.THE ONLINE NEWS ORGANIZATION IS THE PREMIER ORGANIZATION REPRESENTING ONLINE JOURNALISTS WITH MORE THAN 800 MEMBERS.
FEATURES-
1)NEGATIVE FLEXIBILITY AND IMMEDIACY.
2)RESOURCES CAN PROVE TO BE AN OBSTACLE.MANY WEBSITES DO NOT HAVE THE MANPOWER TO CARRY ITS OWN DEDICATED ONLINE STAFF SO IT SHOVELS NEWS FROM ITS PRINT EDITION ON TO THEIR WEBSITE.
3)NEGATIVE ADVERTISING RECALL.
4)NONLINEAR,SELF GUIDED,REMOTE ACCESS.
5)LITTLE CONTROL OVER DISPLAY DUE TO VARIATION IN BROWSER IMPLEMENTATION OF TAGS.
6)WEB GRAPHICS ARE SAVED AT 72 DPI (BEST RESOLUTION THAT MONITORS CAN DISPLAY) DPI(DOTS PER INCH).
7)USES THREE COLORS RED,GREEN,BLUE MIXED IN TINY DOTS OR PIXELS TO MAKE ALL THE COLORS WE SEE.THIS RGB SYSTEM HAS ITS OWN SPECTRUM.
8)BACK ISSUES,GENERAL INFO,LINKS,URLS,ADVERTISING INFO,HISTORY OF DT,ETC MAKES IT USERFRIENDLY.
9)DISTRIBUTED,DYNAMIC,DEVOLVE CONTROL.
10)BLOGGING PODCASTING,ONLINE MARKETING,ADREVENUES THROUGH ADSENSE,YAHOO ETC HAS SPEARHEADED INTERNET BIZ AND INTERNET MEDIA IS FAST GROWING .
11)GRAPHIC MANIPULATION,MULTIMEDIA COMMINGLING OF EDITORIAL AND CONTENT.
BUT STILL ONLINE MEDIA HAS QUESTIONS TO ANSWER ON ETHICAL ISSUES WHICH ORTHODOX MEDIA HAS GREATLY SUCCEDED.
“THE NEWEST NEWS DISPENSER THE RUNAWAY INTERNET,MAKES A JOURNALIST OUT OF ANYBODY WHO HAS A MODEM.IT VALUES SPEED AND SENSATIONALISM ABOVE ACCURACY.”